ecoli-uk.com

E.coli O157 & Haemolytic Uraemic Syndrome


England misses out on E.coli campaign

11th November 2011

In the wake of an eight-month E.coli outbreak in the UK, the FSA is launching a campaign in Scotland, Wales and Northern Ireland educating consumers about the food safety risks associated with raw vegetables but the campaign will not run in England because the Cabinet Office has refused to approve funding for it.

The campaign, devised by agency Dare, will run in Scotland and Wales for one month, starting next week, and in Northern Ireland in two two-week bouts from 5 December and 2 January. It is funded from existing, devolved FSA budgets with approval from ministers in those countries.

The FSA also wanted to run the campaign in England, but the Cabinet Office, which typically has to approve government advertising and marketing spend above 100,000, refused permission.

A spokeswoman for the Cabinet Office said everyone had to do more with less in the current economic climate, and the FSA should instead work with retailers, trade bodies and producers, who should also take the responsibility for the promotion of food safety messages.

A deadly E.coli outbreak in Germany earlier this year had been associated with sprouted seeds, while the recent E.coli episode in the UK, which came to light in September, was linked to soil on leeks and potatoes. The FSA therefore wanted to run a campaign to reinforce existing advice on how to store, handle and cook raw vegetables, an FSA spokesman said. The FSA has previously highlighted the risks associated with preparing raw meat and poultry.

However, recent E.coli outbreaks have shown handling of fresh produce, particularly that grown in soil, also carries risk, he said.

Although there would not be an ad campaign in England, the FSA would carry out PR activity to convey important hygiene messages on handling raw vegetables, he added.

Earlier this summer, the EC ran a campaign to restore confidence in fruit and veg following the German E.coli outbreak.




Page
1 of 48
Next > Last >>

9th September 2024

As you are aware, this matter relates to a complaint to the ICO with regard to the UKHSA’s failure to respond to my request for information, made under FOIA, dated 1st July 2024. ... ...read on
13th August 2024

The Information Commissioner’s Office (ICO) now has to decide if the UK Health Security Agency (UKHSA) were correct in handling a new Freedom of information request about the 2022 outbreak of E.coli O157 from lettuce and salad leaves... ...read on
5th July 2024

Confirmed cases rise again to 288 in STEC O145 outbreak (Shiga toxin-producing Escherichia coli) from what is thought to have been caused from salad leaves (lettuce) in sandwiches and wraps. ... ...read on
27th June 2024

The UK Health Security Agency (UKHSA) stated in their press release of today 27... ...read on
21st June 2024

According to an update yesterday the 20th June 2024 from the  UK Health Security Agency (UKHSA) ,the number of confirmed ... ...read on
Page
1 of 48
Next > Last >>

Designed by Robert Woods. View our Cookie & Privacy Policy